RedPandas

The HubSpot & Paid Ads Iceberg

Above the water, everyone sees the ads. Below it sits the HubSpot engine that decides where the money goes. Click Next to build the picture.

Start at the tip: the ads everyone can see.

Ads HubSpot Outcome ToFu BoFu Exploratory Example budget split — mix shifts with your objectives & strategy Channel Investment Sniper Sync Revenue Signal Where and how much do I invest? Who can I target more directly? What do the platforms optimise for? Your data + your team’s work drives where the money goes Ad platforms and CRM run as one system — your marketing and sales team’s deal work drives every investment decision.

Click Next to step through our three-step method.

01Once

Audit & Discover

We learn how your business really works.

  • What a sale looks like, end to end
  • Whether your CRM data can be trusted
  • What’s already in HubSpot worth using
  • Where the gaps and quick wins are
02Once

Build & Integrate

We wire your ad platforms and HubSpot into one system.

  • Full-funnel dashboards and reporting
  • CRM audiences synced to Meta, Google & LinkedIn
  • Customer and revenue data fed back to the platforms
  • Tracking connected end to end
03Ongoing

Measure & Improve

We keep making your spend work harder.

  • Monthly: move budget to what wins customers
  • Quarterly: deeper review with your team
  • Ongoing testing and refinement
  • Clear reporting on what’s working

Steps 1 and 2 build the system once. Step 3 keeps it sharpening — every month and quarter.

Client Example

A real look at the integrated system in action.